“My parents were immigrants, so when I got into UCLA, it was like a dream come true for our family. But the only way the dream became a reality was that I got a scholarship. Now, others will have opportunities like I did.”

So says Gene Rosenfeld ’56 of the endowed fellowship he and his wife Maxine established at the UCLA Anderson School of Management. Maxine continues, “Gene and I believe that it’s essential to provide for those who can’t afford higher education. We know from personal experience how giving can make an impact, so we are especially pleased to be able to offer UCLA students better chances to succeed.”

The Rosenfelds’ long-standing commitment to students and programs has been through giving not only to UCLA Anderson, but also all across campus to the College of Letters and Science, the performing arts, libraries, museums, athletics, the medical center and other areas. At UCLA Anderson, they established the namesake Rosenfeld Library and contributed to a variety of areas including the dean’s discretionary fund to support the business school’s most urgent needs.

Dean Judy Olian values the couple’s discerning philanthropy and involvement. “Maxine and Gene have studied our strategic plan, asked where our most critical priorities and gaps lie, and then selected areas that engage their interests and advance the school,” she says. “They are role models in the UCLA Anderson community.”